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Testimonials "The Whale & Ale, a British restaurant in San Pedro, has been

around for nearly 14 years. During this time I have tried a myriad of

marketing and advertising techniques, (as you can imagine). Some of them work; the difficulty is in discerning which ones do and which do not.

Very rarely, (especially in print advertising), one comes along

whereby we can see and feel the effect of diners coming to us, because

of an ad., placed.

We started as a quarterly advertiser in the Dining Out Guide. Why? Because the layout and photography made me feel that

potential patrons looking to find a restaurant were more likely to pick

up and keep this guide, rather than other publications that are out

there.

The look, size, finish and most importantly the graphic design

made this Dining Guide feel like it would be valuable to someone looking

for a place to eat. It also looks more interesting than most other 'done-to-death' dining guides.

Because of the quarterly change in photography with each ad., we

could feel the demand for the dish that was pictured, and it told me

that the ad was working.

(Remember, it is very rare to get any concrete tracking of what works and what doesn't).

From that ad., the District kindly offered me very good rates for a small weekly insertion in their weekly magazine.

Due to the success of the Dining Out Guide, – we decided to take out a yearly contract.

We have not regretted that decision, and the ad rates are

reasonable enough that the risk to us of 'wasting money' is greatly

reduced. I volunteered to write this testimonial without any request from the publisher because…

much as I am critical of when a product is not ideal, I feel that I

should be candid and praiseworthy when something works and is good value

for money." Andrew Silber | Owner | The Whale & Ale

"As someone who has to quantify the benefit of every dollar

spent, I am thrilled to say that The District Weekly continues to be one

of the best ways to position our product in front of a diverse,

receptive and action-taking audience. In a recent survey our audience,

The District Weekly ranked as one of the top sources for finding our

events as well as the place our audience goes to find out what's

happening within Long Beach." Michael Field | Director of Marketing Carpenter Performing Arts Center

"It is a credit to you and your outstanding staff that in that

short year your publication (as well as your internet site) has become a

leader in reporting what is happening in Long Beach, all the while

being clever, witty and at all times thought-provoking. Continued

success as you move forward." Tonia Reyes Uranga | Councilmember 7th District | City of Long Beach

"Since we were able to take the cover [of the Best Food + Drinks

Guide] this past summer we believe it did help our business

tremendously. It's high-gloss, smaller than the regular District, and

has a great design. I'm certain it helped increase our sales [at

Claire's At The Museum]." Megan Noelle Ellisor | Assistant to the Director & Facility Manager | Long Beach Museum of Art

"When we did the cover of the BF+DG Guide, the write-up really

gave the reader a story about the restaurant and the people who work

there. Our head server was recognizable to our customers as they

arrived and gave them a sense that they knew him and that he was there

to take good care of them. It's a great way to give your restaurants

some additional exposure with the witty write up and photo of the food

and/or beverage" Leslie Conrey | Director of Sales and Marketing | Long Beach Marriott

"I look to The District to help expand and grow my business." Glenn Hughes Katin Surf Shop

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